What time is it?

I recall old TV ads, public service announcement spots, something along the lines of: "it's 10 PM, do you know where your children are?" - maybe these are on the air still, I don't know.

I do know that Sonya likes the exact opposite, something along the lines of: "it's 2 AM, and I'm right here!!!" - which I suppose is a nicer problem to have, it's just tiring.