Michael Vick

In late April, Michael Vick denied dogfighting allegations:

"I'm never at the house...I left the house with my family...They just haven't been doing the right thing," Vick said to the Atlanta Journal-Constitution, "It's unfortunate I have to take the heat behind it. If I'm not there, I don't know what's going on."

Four months later, Michael Vick confessed publicly:

"I'm totally responsible, and those things just didn't have to happen."

Regardless of what the NAACP or PETA have to say, Nike and Rawlings spoke with the power of the dollar by terminating endorsements deals Vick held with their companies.